The business is the result of Genevieve Pascoe and William Pryor’s passion that the Web produces completely new possibilities for the Long Tail retailing of niche products.

No longer dependent on blockbusters to make profits, the Eclector Shared Profit Retailing version of the Long Tail hypothesis makes stars of every book, piece of music and film. In these digital days, they all have niche markets that can be reached globally and profitably. There are almost as many niches as there are book buyers, and what better way to get those buyers into those niches than through Eclector stores operated by lovely people who are, by definition, experts in their niches?

But the real strength of the Eclector proposition is the Shared Profit bit. A Store Operator’s customers buy the books they want and need from him, and in so doing contribute 50% of the gross profit to that Store Operator. Altruistic self interest. Everybody wins.

If you haven’t a clue what I’m talking about, follow the leads above.

Check out our Video

Eclector - 60 second elevator pitch from Super Mega Action Plus on Vimeo.

Who Are We?

Founding Director and Chief Executive Officer: William Pryor, educated at Eton and Trinity College, Cambridge, founder of Cosmic Books, Sky Books, Airlift Book Company, The Green Catalogue, Arq Web developers and Floot.com. Cosmic Books was a ground-breaking bookshop in Devon; Sky Books a prototype of his publishing company, Clear Books. William co-founded Airlift Book Company now a £7 million turnover market leader in the distribution of US books in Europe. He grew The Green Catalogue, Europe’s first environmental goods mail order business from nothing to a profitable £1 million turnover. Arq launched one of the first city websites in the UK, bath.co.uk, and developed sites for Bath Rugby Club as well as the State of the World Forum in San Francisco. Floot.com, with Freeserve and Music Choice as shareholders, pioneered the concept of niche aggregation on the Web, in this case with music. William is a published author and a regular speaker at seminars, conferences and conventions. He commits an insane amount of time to the Company. William's great great grandfather was Charles Darwin.

Founding Director and Chief Operating Officer: Genevieve Pascoe has run a successful event management company for the past five years. Her clients range from high end food and drink, health and beauty, car manufacturers, major financial companies to bands and local festivals. She has been sub contracted as an event manager to run major events for the NHS and medical educational events for the pharmaceutical industry. She has extensive office management, marketing, promotions and PR experience. Her enthusiasm and commitment to the company are infectious.

Financial Director Designate: Chartered Accountant Paul Steadman has held the posts of Chairman, Managing Director and Financial Director in numerous SME’s. He provides detailed practical support to management teams. His approach is to leverage the skills of the incumbent management team and, with them, successfully implement growth strategies. He built his own niche software business in the not-for-profit sector, later sold to the World Market Leader, when he was appointed to the role of Managing Director for all of their European Operations business.

Non-Executive Director: Evan Rudowski, co-founder, SubHub; founder, Atlantic Leap; former MD, Excite Europe. 20 years in online media in New York, Silicon Valley & London.

US CEO in waiting Samuel J Uretsky worked with performers like Willie Nelson and Miles Davis before he joined the CompuServe Corporation in 1995 and in 1997 as Vice President, Business Management for the North American business unit, was responsible for maintaining a 1m member base, $100m in yearly revenues and managing a staff of 300. As Vice President of Broadband Services for the Walt Disney Internet Group, Sam’s team developed an entertainment-on-demand strategy leading to a multiple studio negotiation to release movies-on-demand using the Internet. Sam will be full time on the US side of the business, once it is financed.